This playbook serves as a comprehensive guide for planning, designing and delivering a variety of marketing campaigns seasonally. Creating consistency in visuals and messaging across all channels increases efficiency, streamlines execution and allows for higher brand recognition.
 
 This campaign aims to get adventure-minded individuals and families to turn to Christy Sports for all their winter rental and retail needs, where they're going to get friendly, knowledgeable staff who provide quality gear at an affordable price, with exceptional service.

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