I led the graphic design and art direction for creative assets in this end of season ski sale, showcasing tiered discounts that offered better selection early on and deeper discounts later, featuring skis, snowboards, boots, and apparel. I developed cohesive visuals for email, website, social media, TV commercials and in-store signage, ensuring clear and engaging messaging at every stage to drive customer urgency and maximize sales throughout the event.
Website Hero Banner
Paid Social Media
Email Series
Roadside Billboard
Broadcast & Connected TV Commercial
